Functional forms of the satisfaction-loyalty relationship
Songting Dong; Min Ding; Rajdeep Grewal; Ping Zhao
| Year of publication: |
2011
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|---|---|
| Authors: | Dong, Songting ; Ding, Min ; Grewal, Rajdeep ; Zhao, Ping |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 1, p. 38-50
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Modellierung | Scientific modelling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007241