Functional ingredients and food choice : results from a dual-mode study employing means-end-chain analysis and a choice experiment
Year of publication: |
2011
|
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Authors: | Bitzios, Michael ; Fraser, Iain M. ; Haddock-Fraser, Janet |
Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 36.2011, 5, p. 715-725
|
Subject: | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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