Functional magnetic resonance imaging in consumer research: A review and application
| Year of publication: |
2011
|
|---|---|
| Authors: | Reimann, Martin ; Schilke, Oliver ; Weber, Bernd ; Neuhaus, Carolin ; Zaichkowsky, Judith |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 28.2011, 6, p. 608-638
|