Functional, multifunctional, and cross-functional : considerations for marketing management
Kenneth B. Kahn
| Year of publication: |
2009
|
|---|---|
| Authors: | Kahn, Kenneth B. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 17.2009, 1, p. 75-84
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884911