Fundamental transformations of trust and its drivers : a multi-stage approach of business-to-business relationships
Year of publication: |
October 2017
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Authors: | Akrout, Houcine ; Diallo, Mbaye Fall |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 66.2017, p. 159-171
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Subject: | Trust process | Affective trust | Cognitive trust | Calculative trust | Multistage approach | Buyer-supplier relationships | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Experiment |
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