Fundraising through online social networks : a field experiment on peer-to-peer solicitation
Marco Castillo; Ragan Petrie; Clarence Wardell
| Year of publication: |
2014
|
|---|---|
| Authors: | Castillo, Marco ; Petrie, Ragan ; Wardell, Clarence |
| Published in: |
Journal of public economics. - Amsterdam [u.a.] : Elsevier, ISSN 0047-2727, ZDB-ID 183995-0. - Vol. 114.2014, p. 29-35
|
| Subject: | Fundraising | Social network | Field experiment | Online giving | Soziales Netzwerk | Social Web | Social web | Feldforschung | Field research | Experiment | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491088