Further explanations for context effects: a perspective of ideal and reference points
| Year of publication: |
2012
|
|---|---|
| Authors: | Huang, Jih-Jeng |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 46.2012, 1, p. 281-290
|
| Publisher: |
Springer |
| Subject: | Context effects | Consumer choice | Independence from irrelevant alternatives | Regularity |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396004