FutureHotel - business potentials of experience based booking and selling : evolution of the attribute based booking model
Vanessa Borkmann, Constanze Heydkamp, Carina Pardek
| Year of publication: |
[2024]
|
|---|---|
| Authors: | Borkmann, Vanessa ; Heydkamp, Constanze ; Pardek, Carina |
| Institutions: | Fraunhofer IRB-Verlag (publisher) ; Fraunhofer-Institut für Arbeitswirtschaft und Organisation (issuing body) |
| Publisher: |
Stuttgart : Fraunhofer Verlag |
| Subject: | Hotel booking | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Description [deposit.dnb.de] |
| Extent: | 39 Seiten Illustrationen 29.7 cm x 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | A report by Fraunhofer IAO from the FutureHotel Research Project |
| ISBN: | 978-3-8396-2033-5 ; 3-8396-2033-3 ; 978-3-8396-2034-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015081309