A fuzzy analytic network process approach to determining prospective competitive strategy in China : a case study for multinational biotech pharmaceutical enterprises
Yun-Huei Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Yun-Huei |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 13.2012, 1, p. 5-28
|
| Subject: | Internationaler Markteintritt | International market entry | Wettbewerbsstrategie | Competitive strategy | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Biotechnologie-Industrie | Biotechnology industry | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in lit. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009536828