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A fuzzy analytic network process approach to determining prospective competitive strategy in China : a case study for multinational biotech pharmaceutical enterprises
Lee, Yun-Huei, (2012)
Integrated assessment of competitive-strategy selection with an analytical network process
Lee, Yun-Huei, (2011)
A FUZZY ANALYTIC NETWORK PROCESS APPROACH TO DETERMINING PROSPECTIVE COMPETITIVE STRATEGY IN CHINA: A CASE STUDY FOR MULTINATIONAL BIOTECH PHARMACEUTICAL ENTERPRISES