Fuzzy association rules for estimating consumer behaviour models and their application to explaining trust in internet shopping
J. Casillas; F. J. Martínez-López; F. J. Martínez
| Year of publication: |
2004
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|---|---|
| Authors: | Casillas, J. ; Martínez-López, F. J. ; Martínez, F. J. |
| Published in: |
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy. - Reus, ISSN 1136-0593, ZDB-ID 2097221-0. - Vol. 9.2004, 2, p. 3-26
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| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Fuzzy-Set-Theorie | Fuzzy sets | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002490805