Fuzzy clustering approach to employer brand positioning : an Indian employer study
Bejoy John Thomas; David Sam Jaykumar; Clemence Jenifer
| Year of publication: |
2014
|
|---|---|
| Authors: | Thomas, Bejoy John ; Jaykumar, David Sam ; Jenifer, Clemence |
| Published in: |
Journal of academic research in economics. - Constanta, ISSN 2066-0855, ZDB-ID 2585685-6. - Vol. 6.2014, 2, p. 194-224
|
| Subject: | Employer branding | brand positioning | mapping | attract talent | strategy | clustering | attractiveness | multidimensional scaling | perceptions | branding | Personalmarketing | HR marketing | Markenführung | Brand management | Clusteranalyse | Cluster analysis | Indien | India | Firmenimage | Corporate reputation | Personalbeschaffung | Recruitment | Regionales Cluster | Regional cluster | Markenimage | Brand image | Wahrnehmung | Perception |