Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
Year of publication: |
2000-11-13
|
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Authors: | Kaymak, Uzay ; Setnes, M. |
Institutions: | Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. |
Subject: | direct marketing | client segmentation | fuzzy systems | fuzzy clustering |
Extent: | application/pdf |
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Series: | Research Paper. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:dgr:eureri Number ERS-2000-49-LIS |
Source: |
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Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
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Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
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