Fuzzy multivariate approach to corporate brand evaluation
Year of publication: |
2005
|
---|---|
Authors: | Shibata, Kunio ; Watada, Junzo ; Yabuuchi, Yoshiyuki ; Uehara, Shotaro |
Published in: |
Journal of international economic studies. - Tokyo, ISSN 0911-1247, ZDB-ID 1192531-0. - Vol. 19.2005, p. 49-62
|
Subject: | Wettbewerb | Competition | Markenführung | Brand management | Japan | IKT-Sektor | ICT industry | Unternehmenswert | Firm value |
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