Fuzzy optimization and multi-criteria decision making in digital marketing

Anil Kumar, Manoj Kumar Dash, [editors]

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--

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Year of publication:	c 2016
Other Persons:	Kumar, Anil (ed.) ; Dash, Manoj Kumar (ed.)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Multikriterielle Entscheidungsanalyse \| Multi-criteria analysis \| Fuzzy-Set-Theorie \| Fuzzy sets \| Fuzzy-Wahrscheinlichkeit
Description of contents:	Table of Contents [gbv.de]
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

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Kumar, Anil. Fuzzy optimization and multi-criteria decision making in digital marketing. - Hershey, Pa. : Business Science Reference, 2016. - Online-Ressource (XXI, 368 S.)

Persistent link: https://www.econbiz.de/10011403914