A Fuzzy Set Model of Search and Consideration with an Application to an Online Market - Whether, and how, online search behavior alters customers' consideration set sizes.
| Year of publication: |
2003
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| Authors: | Wu, Jianan ; Rangaswamy, Arvind |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 3, p. 411-434
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