Gaining access to the markets of the future : how the B2B World is being transformes by modern information and communication technologies (ICT)
Heinrich Hiesinger
| Year of publication: |
2014
|
|---|---|
| Authors: | Hiesinger, Heinrich |
| Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 245-256
|
| Subject: | thyssenkrupp AG | Informationstechnik | Information technology | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341213