Gaining competitive advantage with service-dominant logic
Robert F. Lusch and Stephen L. Vargo
| Year of publication: |
2012
|
|---|---|
| Authors: | Lusch, Robert F. ; Vargo, Stephen L. |
| Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 109-124
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Service-Dominant Logic | Service-dominant logic | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500194