Gaining legitimacy and host market acceptance : a CRM analysis for foreign subsidiaries in China
Kineta Hung, David K. Tse and Terri H. Chan
| Year of publication: |
2023
|
|---|---|
| Authors: | Hung, Kineta ; Tse, David K. ; Chan, Terri H. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 1, p. 80-101
|
| Subject: | Cause-related-marketing | CSR | Legitimacy theory | Post-crisis recovery | Subsidiary performance | China | Ausländische Tochtergesellschaft | Foreign subsidiary | Corporate Social Responsibility | Corporate social responsibility | Multinationales Unternehmen | Transnational corporation | Legitimität | Legitimacy | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Tochtergesellschaft | Subsidiary company |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2021-0212 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227454