Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Gerhard Aust, Udo Buscher
| Year of publication: |
March 2016
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| Authors: | Aust, Gerhard ; Buscher, Udo |
| Published in: |
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies. - Berlin : Springer, ISSN 1435-246X, ZDB-ID 1178875-6. - Vol. 24.2016, 1, p. 127-147
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| Subject: | Game theory | Manufacturer-retailer supply chain | Cooperative advertising | Pricing | Retail competition | Lieferkette | Supply chain | Spieltheorie | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management | Duopol | Duopoly | Einzelhandel | Retail trade | Marketingkooperation | Marketing cooperation | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10100-014-0338-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665769