Gamification in e-commerce : a comprehensive review of literature
Year of publication: |
2020
|
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Authors: | Behl, Aastha ; Sheorey, Pratima ; Pal, Abhinav ; Veetil, Ajith Kumar Vadakki ; Singh, Seema R. |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 2, p. 1-16
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Subject: | E-commerce | Gamification | Literature Review | Scopus | Systematic | Electronic Commerce | Bibliometrie | Bibliometrics | Online-Handel | Online retailing | Computerspiel | Video game |
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