Gamification in market research : increasing enjoyment, participant engagement and richness of data, but what of data validity?
Pippa Bailey and Gareth Pritchard, Hollie Kernohan
| Year of publication: |
2015
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|---|---|
| Authors: | Bailey, Pippa ; Pritchard, Gareth ; Kernohan, Hollie |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 1, p. 17-28
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529575