Gandhian values and consumption behavior : scale development and validation
Year of publication: |
2019
|
---|---|
Authors: | Mishra, Anubhav A. ; Sharma, Suresh C. ; Gautam, Vikas ; Manna, Reshmi |
Subject: | frugality | Gandhi | individual values | materialism | Scale development | socially responsible consumption behavior | Konsumentenverhalten | Consumer behaviour | Indien | India | Soziale Werte | Social values | Corporate Social Responsibility | Corporate social responsibility | Messung | Measurement | Verhaltensökonomik | Behavioral economics |
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