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Gap between mobile and online advergames : the possible effects of the optimal gaming experience-flow

Tugce Ozansoy Çadırcı, Aysegul Sagkaya Gungor
Year of publication:
[2019]
Authors: Çadırcı, Tuğçe Ozansoy ; Güngör, Ayşegül Sağkaya
Published in:
Application of gaming in new media marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-6064-7. - 2019, p. 125-150
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