Gaps between customer compatibility and usage intentions : the moderation function of subjective norms towards chatbot-powered hotel apps
Year of publication: |
2024
|
---|---|
Authors: | Shahidul Islam, Mohammad ; Tan, Chai Ching ; Sinha, Rupa ; Selem, Kareem M. |
Subject: | Customer compatibility | Hotel industry | Social cognitive theory | Subjective norms | Technology affordance theory | Hotellerie | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Kognition | Cognition | Dienstleistungsqualität | Service quality | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing |
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