Garantien als Marketinginstrument : Wirkungs- und Entscheidungsanalyse
Guido Grunwald
| Year of publication: |
2013 ; 1. Aufl.
|
|---|---|
| Authors: | Grunwald, Guido |
| Publisher: |
Lohmar : Eul-Verl. |
| Subject: | Marketing | Garantie | Warranty | Wirkungsanalyse | Impact assessment | Entscheidung | Decision | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 97 S graph. Darst. 21 cm |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Bd. 66 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8441-0226-4 ; 978-3-8441-0226-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722555