Garuda Indonesia airlines : providing emotional experience to retain customer loyalty
Fransisca Andreani and Ria Devina
Year of publication: |
2019
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Authors: | Andreani, Fransisca ; Devina, Ria |
Published in: |
Journal of international economic review. - New Delhi : Serials Publ., ISSN 0975-2072, ZDB-ID 2426972-4. - Vol. 12.2019, 1, p. 43-58
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Subject: | Emotional branding | relation | sensorial experience | imagination | vision | consumer loyalty | Emotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Markenführung | Brand management | Fluggesellschaft | Airline | Kundenbindung | Customer retention |
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