Gauging the Value of Suppliers' Products: Buyer-side Applications of Economic Value Pricing Models
| Year of publication: |
1994
|
|---|---|
| Authors: | Thompson, Kenneth N. ; Coe, Barbara J. ; Lewis, John R. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 9.1994, 2
|