Gearless Scooter Selection Using Multi-Criteria Decision Making

Two-wheeler companies are under extreme pressure to make high sales and maintain a huge grade of after-sales services and brand image to maintain their reputation. Hence they are making frequent changes to design, suspension and technical features which lead to complexity for a customer to select a suitable one matching their individual needs. The present study has been carried out by treating the selection of scooter as a Multi-Criteria Decision Making (MCDM) problem. On the basis of observations, five criteria, cost, safety, style, comfort and after sales have been selected for evaluating scooter selection. Analytic Hierarchy Process (AHP) was used to assign a weight to each criteria. The results reveal that style has maximum weightage and after sales has least weightage. Further, TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) has been used to generate the order of preference based on selected criteria and their sub-criteria for scooter selection. The results of the study show that TVS Jupiter has highest value of relative closeness, which indicates that it is top ranked