Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
Kathleen M. McKee, Andrew J. Dahl, James W. Peltier
| Year of publication: |
2024
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|---|---|
| Authors: | McKee, Kathleen M. ; Dahl, Andrew J. ; Peltier, James W. |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 405-422
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| Subject: | Datenschutz | Data protection | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Personalisierung | Personalization | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507261