Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Manoj Kumar and Pradeep Mamgain, Krishna Pratap Singh
| Year of publication: |
2023
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| Authors: | Kumar, Manoj ; Mamgain, Pradeep ; Singh, Krishna Pratap |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 19.2023, 1/2, p. 122-145
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| Subject: | CCQ | communication content quality | elaboration likelihood model | ELM | generation-Z | hospitality services | information processing | serial mediation | social media electronic word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Kommunikation | Communication | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.132723 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014340167