Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran
| Year of publication: |
2012
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|---|---|
| Authors: | Nejati, Mehran ; Moghaddam, Parnia Parakhodi |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 13.2012, 4 (16.11.), p. 337-345
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