Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures
Joseph O. Rentz
| Year of publication: |
2009
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|---|---|
| Authors: | Rentz, Joseph Ollie |
| Published in: |
Quantitative marketing techniques and analyses. - London [u.a.] : Routledge, ISBN 0-415-44915-4. - 2009, p. 183-202
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793858