Generalized linear interactive model for market segmentation : the air freight market

Tsai Ming-Chih; Tsai Yi-Ting; Lien Ching-Wei

Year of publication:	2011
Authors:	Ming-Chih, Tsai ; Yi-Ting, Tsai ; Ching-Wei, Lien
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 3, p. 439-446
Subject:	Marktsegmentierung \| Market segmentation \| Dienstleistungsmanagement \| Service management \| Fluggesellschaft \| Airline \| Luftfrachtverkehr \| Air cargo transport \| Taiwan

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