Generalizing spillover effects of goods and service brand extensions : a meta-analysis approach
José M. Pina; Francesca Dall'Olmo Riley; Wendy Lomax
| Year of publication: |
2013
|
|---|---|
| Authors: | Pina, José M. ; Dall'Olmo Riley, Francesca ; Lomax, Wendy |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1411-1419
|
| Subject: | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Meta-Analyse | Meta-analysis | Spanien | Spain | Großbritannien | United Kingdom | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757103