THE WEB - Generating Website Traffic - What are the factors that drive traffic and brand equity in the Internet space? A cross-sectional study of about 90 Internet sites addresses the issue of how consumers choose which websites to visit and which sites they prefer, as well as the cognitive, affective, and cognitive mechanisms that constitute this process.
| Year of publication: |
2002
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|---|---|
| Authors: | Ilfeld, Johanna S. ; Winer, Russell S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 42.2002, 5, p. 49-61
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