Generation, susceptibility, and response regarding negativity : an in-depth analysis on negative online reviews
Nazan Colmekcioglu, Reza Marvi, Pantea Foroudi, Fevzi Okumus
| Year of publication: |
2022
|
|---|---|
| Authors: | Colmekcioglu, Nazan ; Marvi, Reza ; Foroudi, Pantea ; Okumus, Fevzi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 235-250
|
| Subject: | Generation | Negative online reviews | Negativity | Response | Susceptibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.08.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534017