Generative Artificial Intelligence: Unleashing a New Era of Business Potential
Generative Artificial Intelligence (AI) is a transformative force reshaping businesses. Advanced technology models, such as GPT-4, can produce content in various forms, from text to music, fundamentally changing many industries. The benefits are vast: personalized content for enhanced customer experiences, improved virtual assistants, fostering creativity in product design and content generation, and streamlining operations by automating routine tasks and optimizing supply chains. While Generative AI offers advanced analytics and scenario simulations for data-driven decision-making, businesses must be prepared to address various challenges. These challenges include ethical considerations, privacy concerns, regulatory compliance, and the need for skilled personnel. It is crucial for businesses to proactively address these challenges to fully harness the power of Generative AI and drive growth, efficiency, and innovation. Using Generative AI for startups will be a game-changer by contributing creative and innovative solutions in various aspects of the business.
| Year of publication: |
2025
|
|---|---|
| Authors: | Babu, B. Sathish ; Umakanth, Mithula ; Bhanumathi, P. |
| Published in: |
Organizational Sociology in the Digital Age. - IGI Global Scientific Publishing, ISBN 9798369374009. - 2025, p. 413-430
|
Saved in:
Saved in favorites
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