Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign
Vitor N. Coelho, Thays A. Oliveira, Igor M. Coelho, Bruno N. Coelho, Peter J. Fleming, Frederico G. Guimarães, Helena Ramalhinho, Marcone J.F. Souza, El-Ghazali Talbi, Thibaut Lust
| Year of publication: |
February
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|---|---|
| Authors: | Coelho, Vitor N. ; Oliveira, Thays A. ; Coelho, Igor M. ; Coelho, Bruno N. ; Fleming, Peter J. ; Guimarães, Frederico Gadelha ; Lourenço, Helena ; Souza, Marcone J. F. ; Talbi, El-Ghazali ; Lust, Thibaut |
| Published in: |
Computers & operations research : and their applications to problems of world concern ; an international journal. - Oxford [u.a.] : Elsevier, ISSN 0305-0548, ZDB-ID 194012-0. - Vol. 78.2017, p. 578-587
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| Subject: | Direct marketing campaign | Sharpe ratio | Cross-selling | Metaheuristics | Multi-objective optimization | Pareto Local Search | Direktmarketing | Direct marketing | Mathematische Optimierung | Mathematical programming | Heuristik | Heuristics | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Evolutionärer Algorithmus | Evolutionary algorithm | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.cor.2016.09.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011631639