Generic strategies : an empirical investigation of typology validity and strategy content
Year of publication: |
1987
|
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Authors: | Herbert, Theodore T. ; Deresky, Helen |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 8.1987, 2, p. 135-147
|
Subject: | Betriebsplanung | Kanada | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
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