Generification as a strategy : how software producers configure products, manage user communities and segment markets
Neil Pollock, Robin Williams and Luciana D'Adderio
| Year of publication: |
2016
|
|---|---|
| Authors: | Pollock, Neil ; Williams, Robin ; D'Adderio, Luciana |
| Published in: |
The new production of users : changing innovation collectives and involvement strategies. - London : Routledge, ISBN 978-1-138-21877-2. - 2016, p. 160-189
|
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Softwareindustrie | Software industry | Software | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011486393