Genetic and neurological foundations of customer orientation : field and experimental evidence
Richard P. Bagozzi; Willem J. M. I. Verbeke; Wouter E. van den Berg; Wim J. R. Rietdijk; Roeland C. Dietvorst ...
| Year of publication: |
2012
|
|---|---|
| Authors: | Bagozzi, Richard P. ; Verbeke, Willem J. M. I. ; Berg, Wouter E. van den ; Rietdijk, Wim J. R. ; Dietvorst, Roeland C. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 5, p. 639-658
|
| Subject: | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Neurowissenschaften | Neuroscience | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621886