Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Ana-Marija Ozimec, Martin Natter, and Thomas Reutterer
| Year of publication: |
2010
|
|---|---|
| Authors: | Ozimec, Ana-Marija ; Natter, Martin ; Reutterer, Thomas |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 6, p. 94-110
|
| Subject: | Marketingmanagement | Marketing management | Visualisierung | Visualization | Geoinformationssystem | Geographic information system |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008702737