Geographical Information Systems — Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
| Year of publication: |
2010
|
|---|---|
| Authors: | Ozimec, Ana-Marija ; Natter, Martin ; Reutterer, Thomas |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 6, p. 94-111
|