Gestaltung von Handelsauftritten im Internet

Franz-Rudolf Esch, Marco Hardiman und Greg Kiss

Year of publication:	2002
Authors:	Esch, Franz-Rudolf ; Hardiman, Marco ; Kiss, Greg
Published in:	Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag. - Wiesbaden : Gabler, ISBN 3-409-11853-5. - 2002, p. 227-252
Subject:	Online-Handel \| Online retailing \| Handelsmarketing \| Retail marketing \| Internet \| Deutschland \| Germany

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