Getting consumers to recycle now! : when and why cuteness appeals influence prosocial and sustainable behavior
Tingting Wang, Anirban Mukhopadhyay, and Vanessa M. Patrick
| Year of publication: |
2017
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| Authors: | Wang, Tingting ; Mukhopadhyay, Anirban ; Patrick, Vanessa M. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 2, p. 269-283
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| Subject: | Kindchenschema cuteness | aesthetics | sustainability | prosocial behavior | motivation | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Motivation | Ästhetik | Aesthetics | Kreislaufwirtschaft | Recycling | Nachhaltige Entwicklung | Sustainable development | Verhaltensökonomik | Behavioral economics | Umweltbewusstsein | Environmental consciousness | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.16.089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770943