Getting customers’ ideas to work for you : learning from dell how to succeed with online user innovation communities
Paul Michael Di Gangi; Molly Wasko; Robert Hooker
| Year of publication: |
2010
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|---|---|
| Authors: | Gangi, Paul Michael Di ; Wasko, Molly ; Hooker, Robert |
| Published in: |
MIS quarterly executive : a research journal devoted to improving practice. - Bloomington, Ind : School, ISSN 1540-1960, ZDB-ID 20838670. - Vol. 9.2010, 4, p. 213-228
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009895705