Getting it right the second time : remarketing strategies that have turned failures into successes
Michael Gershman
| Year of publication: |
2000
|
|---|---|
| Authors: | Gershman, Michael |
| Publisher: |
Chalford : Management Books 2000 |
| Subject: | Marketing | United States | Case studies | Brand name products | Werbung | Marketingstrategie | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 237 S. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-85252-319-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766070