Getting the customer interested in your innovation: role of distribution and promotion strategies
Arijit Sikdar and Prakash Vel
| Year of publication: |
2010
|
|---|---|
| Authors: | Sikdar, Arijit ; Vel, Prakash |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 11.2010, 3, p. 158-168
|
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Vertrieb | Physical distribution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977089