Gironacel: a virtual learning experience for improving quality

Purpose – The purpose of this paper is to present the Gironacel ® project. The aim of this tool is to make it easier for companies to implement ISO 9001:2000 standard in a very practical and non‐interruptive way. Design/methodology/approach – By means of creating a fictitious virtual company, called Gironacel, to be used as an example, it aims to provide companies using the tool with all kinds of information concerning the challenges that the Gironacel company faces and all the difficulties and consequences that come with them. Findings – The paper give companies a clear and highly practical reference regarding the implications of any new project, such as, for example, implementing a quality management system, which is the first of the objectives chosen for the virtual company and the challenge that is dealt with in this paper. Originality/value – This paper explains how this new tool was designed and implemented, along with the results expected of it.